Digital Transformation Consultancy with Work West Enterprise Agency
Client
Work West Enterprise Agency
Services
eLearning Development, Web Design, Social Media Marketing, Instructional Design, Graphic Design
Overview
From 2018, inico DIGITAL has partnered with Work West Enterprise Agency as a dedicated digital consultant, delivering impactful solutions across eLearning, web development, social media marketing, and graphic design for over 20 clients across Northern Ireland, including North Down, Belfast, and Lisburn/Castlereagh. The mission: to empower local businesses with digital tools and strategies that drive growth and innovation.
Project Goals
- Accelerate digital transformation for SMEs and startups
- Enhance client visibility through modern web platforms and social media strategy
- Provide accessible, high-quality eLearning and training content
- Deliver tailored design solutions aligned with brand identity and audience
Our Solution
inico DIGITAL led a wide range of digital projects, each tailored to meet the specific needs of local entrepreneurs and organisations:
- eLearning Solutions: Designed and deployed interactive educational platforms using tools like Moodle, Articulate Storyline, and Adobe Captivate. Delivered scalable training modules that improved user engagement and knowledge retention.
- Web Development: Created responsive, SEO-optimised websites that increased user engagement, enhanced online visibility, and streamlined customer interactions.
- Social Media Marketing: Developed strategic digital marketing campaigns, including organic and paid content strategies, to expand audience reach and improve brand interaction across platforms like Facebook, Instagram, and LinkedIn.
- Instructional Design: Crafted custom training materials for both internal staff and external learners, aligning learning objectives with measurable outcomes.
- Graphic Design: Developed professional branding assets, including infographics, marketing collateral, and custom illustrations to strengthen visual communication across all platforms.
Impact
- Successfully supported over 20 small businesses and organisations across multiple council areas
- Boosted digital literacy and operational efficiency through accessible training content
- Enhanced brand visibility and audience engagement with strategic design and marketing
- Delivered measurable growth in online reach, customer acquisition, and learner outcomes
Technologies Used
- eLearning Tools: Moodle, Articulate Storyline, Adobe Captivate
- Web Platforms: WordPress, Squarespace, Wix
- Design Tools: Adobe Creative Cloud (Photoshop, Illustrator, InDesign), Canva
- Marketing Tools: Meta Ads Manager, Buffer, Hootsuite, Google Analytics
Ongoing Development
The Work West consultancy initiative showcases inico DIGITAL’s ability to adapt across industries, technologies, and audience types. These collaborations drive meaningful digital innovation, supported economic development, and equipped Northern Irish businesses with the tools they need to thrive in an increasingly digital marketplace.
