Digital Strategy & eLearning Consultancy for InterTradeIreland
Client
InterTradeIreland
Services
eLearning Development, Web Design & eCommerce, SEO, PPC and Digital Sales Strategy
Overview
From 2020 to 2024, inico DIGITAL served as a strategic digital consultant for InterTradeIreland, delivering over 15 successful projects across eLearning, web development, eCommerce, and digital marketing. Operating as a sole consultant, I provided end-to-end solutions that empowered SMEs and startups to scale effectively in the digital economy.
Project Goals
- Deliver impactful digital transformation across multiple sectors
- Drive online visibility and conversion through SEO and PPC advertising
- Develop user-friendly eLearning solutions and scalable web platforms
- Provide expert guidance for the eMerge, Digital Sales, and Digital Sales Advanced programs
Our Solution
inico DIGITAL brought a results-driven approach across each project phase:
- eLearning Development: Spearheaded content strategy and delivery design for InterTradeIreland’s flagship eMerge program, incorporating interactive modules that boosted engagement and retention.
- Web Development & eCommerce: Designed and deployed responsive, high-performance websites that prioritized UX/UI and integrated seamless eCommerce systems, leading to measurable growth in online sales.
- SEO & PPC Strategy: Developed and implemented high-impact digital marketing campaigns tailored to each client’s needs. These included technical SEO audits, content strategy, and targeted pay-per-click campaigns, resulting in increased search rankings and conversion rates.
- Digital Sales Programs: Collaborated with clients in the Digital Sales and Digital Sales Advanced tracks to align strategies with consumer behavior, using analytics-driven insights to refine customer acquisition and retention efforts.
Impact
- Successfully supported 15+ SMEs and startups with customised digital growth solutions
- Enhanced visibility through search and paid media, driving measurable lead generation
- Delivered robust online training environments to future-proof client capabilities
- Cultivated long-term client partnerships through hands-on consulting and training
Technologies Used
- LMS platforms & SCORM-compliant tools (e.g., Articulate, Moodle)
- CMS platforms (e.g., WordPress, Shopify)
- SEO tools (e.g., SEMrush, Google Search Console)
- PPC platforms (e.g., Google Ads, Meta Ads Manager)
- Analytics (e.g., GA4, Data Studio, Hotjar)
Ongoing Development
These consultancy projects established inico DIGITAL as a key delivery partner for InterTradeIreland’s digital upskilling initiatives. Each project not only aligned with the client’s unique goals but also helped build resilient, future-ready digital infrastructures and marketing strategies across Ireland’s cross-border business ecosystem.
